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150+ SEO checks · seven pillars · one report
Is your website actually working for you?
What is WebMOT? Is your website actually working for you? WebMOT is GeekyBee's website diagnostic tool — 150+ automated checks across organic SEO, AI readiness, performance, technical health, authority, content, and compliance, with a prioritised fix list and AI Agent brief.
WebMOT crawls your entire site, runs 150+ automated checks across organic SEO, AI search readiness, performance, technical health, authority, content, and compliance — then delivers a prioritised fix list plus an AI Agent brief your developer can implement today. No subscription. No retainer. Just clarity.
£49.99
one-off · no ongoing fees
No subscription. No retainer. Just clarity.
150+
automated checks per scan
7
weighted pillar scores
36
on-page checks on every crawled URL
£49.99
one-off — no subscription, ever
Realistic 0–100 scores against a fixed rubric — not inflated vanity thresholds.
What is WebMOT?
WebMOT is a one-off, professional diagnostic that examines your website the way search engines, AI crawlers, and real users do. It uncovers noindex bugs, schema gaps, cannibalization, orphan pages, Core Web Vitals failures, and compliance holes — then turns them into a prioritised action plan you can actually use.
No vague scores. No wall of data. No ongoing commitment. Just a clear answer to one question — is your website fit for purpose, and if not, what should you fix first?
It's the kind of insight businesses normally only see after paying an agency hundreds or thousands of pounds.
From URL to honest answer
No agency in the middle. No fortnight's wait.
We run the checks
Every page checked across all seven pillars, automatically — 12 advanced SEO modules plus a 36-point on-page checklist on each URL.
You get the report
PDF plus online dashboard, ordered by what to fix first.
Seven pillars. One scorecard.
Organic SEO, content, performance, AI readiness, technical health, compliance, and domain authority — weighted and scored so you know where to focus first.
Organic SEO 22%
On-page checklist, duplicate titles, cannibalization groups, local signals, and search intent mapping — the fundamentals before any ad spend.
Content & messaging 18%
AI assessment of clarity, value props, audience fit, readability, and credibility — does your copy actually convert?
Performance 14%
Real Lighthouse scores and Core Web Vitals (LCP, CLS, INP) on up to eight key pages — not a homepage-only vanity check.
AI search readiness 14%
Entity schema, FAQ markup, AEO signals, and NAP corroboration — whether ChatGPT, Perplexity, and AI Overviews can cite you.
Technical & security 14%
Crawlability, redirect chains, broken links, orphan pages, mobile parity, JSON-LD validation, and security headers.
Compliance & trust 10%
Privacy, cookies, terms, contact integrity, accessibility structure, and Google Ads compliance signals.
Domain authority 8%
Backlinks, referring domains, domain rank, and competitor referring-domain gap — where you stand vs SERP rivals.
Complete audit catalogue
Every WebMOT scan runs 150+ automated checks across the categories below. Scores use a fixed rubric (100 = excellent) — realistic thresholds, not inflated vanity numbers.
Crawl & on-page
- Full-site crawl (up to 50 pages)
- 36-point checklist per page
- Duplicate title & meta detection
- Cannibalization scan
- Intent & topic clusters
AI & entities
- AI search readiness score
- Entity schema @graph audit
- FAQ & Article schema
- AEO checklist rollup
- Profile NAP corroboration
Performance
- Lighthouse on up to 8 URLs
- Core Web Vitals (LCP, CLS, INP)
- Security headers (HSTS, CSP)
- Mobile parity check
- Accessibility structure
Technical
- robots.txt & sitemaps
- Redirect chains & noindex sweep
- Broken links & orphan pages
- JSON-LD validation
- Thin & doorway page detection
Authority
- Backlinks & referring domains
- Competitor referring-domain gap
- Domain rank assessment
- Local SEO signals
- GSC indexing (when connected)
Deliverables
- 7-pillar scorecard
- Sitewide priority findings
- Executive PDF brief
- Per-page checklist report
- AI Agent Markdown brief
Seven-pillar scorecard
| Pillar | Weight | What it measures |
|---|---|---|
| Organic SEO | 22% | On-page checklist, duplicates, local signals, cannibalization |
| Content & messaging | 18% | AI assessment of clarity, value props, audience fit, credibility |
| Performance | 14% | Real Lighthouse scores + Core Web Vitals on key pages |
| AI search readiness | 14% | Schema, FAQ markup, AEO signals, entity corroboration |
| Technical & security | 14% | Crawlability, links, discovery, redirects, mobile parity |
| Compliance & trust | 10% | Legal pages, GDPR signals, contact integrity, accessibility |
| Domain authority | 8% | Backlinks, referring domains, competitor gap analysis |
Site crawl & discovery
- Full-site crawl (up to 50 pages, depth 3)
robots.txtpresence and sitemap references- XML sitemap & sitemap index validation
- Image & video sitemap detection
- Canonical tag coverage
- Hreflang tags &
x-defaultgaps - Mobile viewport / mobile-optimisation signals
- OpenSearch descriptor
- RSS, Atom & feed syndication files
- Search-engine verification files (Google, Bing, Yandex)
- IndexNow key file check
- Google Search Console — sitemap status & URL indexing sample (when OAuth connected)
Advanced SEO suite (12 modules)
- Robots meta audit —
noindex,nofollow, X-Robots-Tag, snippet controls - Redirect audit — redirect chains, loops, 4xx on priority URLs
- Entity schema audit — Organization, WebSite, BreadcrumbList, LocalBusiness,
sameAs,contactPoint, logo, opening hours, geo - JSON-LD validation — syntax errors & schema types on sample pages
- Mobile parity — desktop vs mobile Googlebot: title, H1, word count, schema
- Hreflang audit — implementation & common errors
- Thin page classifier — low-word-count pages & doorway/geo-template risk
- Search intent map — informational, commercial, transactional, local, navigational coverage
- Topic cluster analysis — hub pages & topical structure
- Video & image SEO — VideoObject schema, alt text, image/video sitemaps
- Profile corroboration — NAP consistency across schema, footer & contact signals
- Accessibility structure —
lang, H1, main landmark, alt text, labelled controls
36-point on-page SEO checklist (every crawled page)
Must-have (14)
- Target keyword defined
- Title tag ≤ 60 characters
- Meta description ≤ 155 characters
- Single H1 with primary keyword
- H2/H3 sub-headings with secondary keywords
- Readable, keyword-based URL
- Intro paragraph mentions target keyword
- Image optimisation (file name + ALT)
- Internal links (2–4 relevant)
- External link to credible source
- Mobile-friendly layout
- Page load under 3 seconds
- SSL / HTTPS
- Word count depth (≥ 800 words where appropriate)
Should-have (9)
- Secondary keywords & synonyms
- Featured-snippet answer paragraph
- Schema markup (Article/BlogPosting)
- FAQ section
- CTA / conversion hook
- Open Graph social-share tags
- Accessibility tags (ARIA, contrast, ALT)
- Readable structure (short paragraphs, lists)
- Canonical tag
Nice-to-have (7)
- Video embed or animation
- Infographic or diagram
- Author bio & date updated
- Outbound link tracking
- Comments or interactivity
- Newsletter opt-in / lead magnet
- Content refresh cycle marker
AI / Answer Engine Optimisation (6)
- Structured data (Schema.org)
- FAQ schema for Q&A content
- Clear answer paragraphs
- Author E-E-A-T signals
- Content depth & comprehensiveness
- Readability score (Flesch-Kincaid)
Homepage deep audit
- Title length & presence
- Meta description length & presence
- H1 presence & duplicate H1 detection
- Word count vs page-type thresholds
- JSON-LD / schema types present
- Heading hierarchy (no skipped levels)
- Internal link count & empty anchors
- Image ALT coverage
- HTML payload size
- Gzip/Brotli compression
- Mobile viewport tag
- HTTPS enforcement
Performance & Core Web Vitals
- Google Lighthouse (mobile) on up to 8 URLs — homepage + money pages
- Performance, accessibility, best practices & SEO scores
- LCP (Largest Contentful Paint)
- CLS (Cumulative Layout Shift)
- INP (Interaction to Next Paint)
- Real-user field data where available
Security & trust signals
- HTTPS / SSL
- Security headers: HSTS, CSP, X-Frame-Options, X-Content-Type-Options, Referrer-Policy, Permissions-Policy
security.txtads.txt&app-ads.txt.well-knownfiles (asset links, Apple app association, AI plugin)
Link & site structure health
- Broken internal link scan
- Broken image / asset audit
- Orphan pages (zero internal links)
- Low inbound-link pages
- Hub page identification
- Duplicate title & meta description detection sitewide
- Keyword cannibalization groups
AI search & entity visibility
- Homepage structured data presence
- FAQ, Article, Author & Breadcrumb schema
- Organization schema on homepage
- Entity
sameAssocial/profile links llms.txtdetection- Sitewide AEO checklist rollup across all pages
Local SEO
- Google Maps embed detection
- Google Business Profile link on site
- GBP existence verification via API
- LocalBusiness schema signals
Domain authority & competitive position
- Total backlinks
- Referring domains & referring IPs
- Domain rank assessment
- Competitor referring-domain gap vs SERP rivals (when primary keyword is known)
Content & messaging (AI-assessed)
- Meta description quality & click appeal
- Service visibility vs declared offerings
- Value proposition clarity
- Contact information completeness
- Content quality (grammar, tone, professionalism)
- Flesch-Kincaid readability
- Target audience clarity
- Credibility signals (testimonials, certifications, trust markers)
- Business positioning & one-sentence summary
- Location consistency across site & company profile
Compliance & legal
- Privacy policy — presence, link & content coverage
- Terms & conditions — presence & coverage
- Cookie policy — presence & third-party cookie inventory
- AI usage detection on site
- AI transparency policy (when AI is detected)
- Google Ads / publisher compliance signals
- Contact details present (phone & email)
Browser, PWA & brand polish
- Favicon & Apple touch icon
- Web manifest / PWA manifest
- Service worker
- Android Chrome icons (192 / 512)
- Safari pinned tab & browser config
Sitewide quality checks
- Duplicate page titles across URLs
- Duplicate meta descriptions
- Redirect-stub page detection (avoids false penalties)
- Per-page priority findings ranked by severity (critical → low)
Deliverables after every scan
7-pillar health scorecard
Weighted overall score with per-pillar breakdown — see where you win and where you leak traffic.
Sitewide findings
What / why / how to fix / business impact — ranked critical to low.
Per-page checklist
All 36 on-page checks for every crawled URL, not just the homepage.
Executive PDF brief
Client-ready summary you can share with stakeholders without a technical translation layer.
Technical PDF
Full evidence & compliance reference for developers and agencies.
AI Agent Markdown brief
Phased tasks with acceptance criteria — hand straight to Cursor, Copilot, or your dev team.
Core scan (always on): crawl, 36-point checklist, 12 advanced modules, content AI assessment, legal/compliance, link audit. Optional integrations: Google Search Console (indexing), DataForSEO (Lighthouse on 8 pages & backlinks).
Who WebMOT is for
The business owner
You suspect your site should be doing more. Enquiries are slower than they should be. You've had three opinions and none came with evidence. You don't need another agency pitch — you need an honest answer in plain English.
The marketing manager
Someone wants budget for SEO. Someone else wants a redesign. Your developer says the site's fine. Before you commit, you need an independent view of where your site genuinely stands.
The developer or agency
You've inherited a site, or you're about to hand one over. An external diagnostic gives you a clean baseline — objective, hard to argue with, and useful to keep on file. Not a competitor. A second opinion.
What clients say
Probably the most comprehensive and detailed website analysis on the planet. It was 60 pages and covered everything I could think of, and so much more. I gave it to my web developers and said make the changes. My website visibility has increased four-fold in two weeks and shows no signs of slowing down. Impressed would be an understatement.
Two prices. That's the whole story.
One-off. No subscription, no auto-renewals, no hidden fees.
Full diagnostic — The WebMOT
£49.99
one-off
- Full-site crawl — up to 50 pages
- 150+ checks across seven pillars
- Executive PDF + technical PDF + AI Agent brief
- Per-page 36-point checklist on every URL
Re-scan
Save 88%£5.99
per scan · within 30 days of your first WebMOT
- Check what's improved after you make changes
- See what's still outstanding
- Spot new issues that may have crept in
For managed sites only
Free
included on day one when we manage your site
- Full WebMOT diagnostic on launch
- Ongoing monitoring as part of your package
- Part of GeekyBee website management
Stop guessing. Get the answer.
£49.99, once.
One scan tells you what's helping, what's hurting, and what to fix first — in plain English, with no subscription waiting at the end of it.
No subscriptions. No hidden fees. No automatic renewals.
Direct answers
What is WebMOT?
WebMOT is GeekyBee's website diagnostic — 150+ automated checks across organic SEO, AI search readiness, performance, technical health, authority, content, and compliance. You get a prioritised fix list and an AI Agent brief your developer can implement.
How is WebMOT different from free SEO tools?
Free tools give scores without context. WebMOT crawls your whole site, runs a 36-point checklist on every URL, assesses entity and AI-readiness signals, and ranks findings so you know what to fix first.
WebMOT exists because most site owners know something is wrong but not what matters most. It is a one-off professional audit — not a subscription — built by the same team that ships websites and automation for UK businesses.
Explore by topic
GeekyBee is organised as pillar hubs with spoke pages — services, products, automation, growth, and company — so you can follow one thread without getting lost.
Digital services lifecycle
Five phases from first build to long-term protection:
Software products
Platforms we build, run, and evolve in production:
Automation & voice AI
Workflow automation, integrations, and AI that answers the phone:
Growth & diagnostics
Be found, measure what matters, fix what blocks growth:
Company & trust
Who we are, how to reach us, and how we handle data:
WebMOT — frequently asked questions
What is WebMOT?
WebMOT is GeekyBee's website diagnostic — 150+ automated checks across seven pillars (organic SEO, content, performance, AI readiness, technical health, compliance, and authority). You get a prioritised fix list, PDF reports, and an AI Agent Markdown brief your developer can implement.
How is WebMOT different from free SEO tools?
Free tools give scores without context. WebMOT runs a full-site crawl, a 36-point on-page checklist on every URL, 12 advanced SEO modules, and AI content assessment — then ranks findings critical to low with phased tasks and acceptance criteria.
How do I run a WebMOT report?
Visit webmot.geekybee.net, enter your site URL, and purchase a report. Results are delivered as a structured document you can work through with your team or with GeekyBee.